Honey Dew Bee Company

The following is my MFA Final Thesis Project. With only the name and a brief description of the company, I was tasked with creating a complete visual brand for Honey Dew Bee Co. I created everything from the look and feel to company goals to guerrilla marketing tactics. 

Honey Dew Bee Company is a small shop located in The City of Chicago that sells raw and local honey.

I have created a brand identity and strategy to help Honey Dew sell their products, connect with the community, and educate the public about the health benefits of raw and local honey.

Dynamic Moodboard

To Start the visual branding of Honey Dew Bee Co., I created a dynamic and a static moodboard. Here is where I decided what the look and feel of the company would be and how that would be communicated through colors, textures, imagery, and movemen.

Graphics created in Adobe Photoshop and Adobe Illustrator. Organized and animated in Adobe After Effects.

Static Mood Board

Created in Adobe Illustrator

Chicago Transit Advertising

Honey Dew Bee Co. is located in the city of Chicago. Utilizing Chicago’s highly popular Rail Transit for advertising, I created some designs to bring attention to the company while also educating the public. 

Created in Adobe Photoshop

CTA_Advertising_Display.jpg
 

Farmer's Market

Graphics created in Adobe Illustrator. Assembled in Adobe Photoshop.

Another advertising tactic for Honey Dew Bee Co. would be to attend local farmers markets where they can sell their honey and bring awareness to their business by making personal connections with potential buyers. Honey Dew would have their own labels for their honey and their own personalized vendors tent.

Another advertising tactic for Honey Dew Bee Co. would be to attend local farmers markets where they can sell their honey and bring awareness to their business by making personal connections with potential buyers. Honey Dew would have their own labels for their honey and their own personalized vendors tent.

Created in Adobe Illustrator

 

Informational Booklet

Book interior created in Adobe Indesign. Full display created in Adobe Photoshop.

The Informative Booklet is a way to both educate and advertise. It provides readers with information about the health benefits of raw and local honey, the increasing threats to the honeybee population, and the inportance of honeybees and why they need to be protected. The goal of the booklet is to inform and also encourage readers to buy local raw honey from Honey Dew Bee Co.

The Informative Booklet is a way to both educate and advertise. It provides readers with information about the health benefits of raw and local honey, the increasing threats to the honeybee population, and the inportance of honeybees and why they need to be protected. The goal of the booklet is to inform and also encourage readers to buy local raw honey from Honey Dew Bee Co.

Static Presentation

Using Illustrator and Photoshop to create the graphics and InDesign to bring it all together, I created a booklet for my Static Presentation of Honey Dew Bee Co. This booklet gives an overview of what Honey Dew Bee Co. is all about from the purpose of the company and execution of business to the visual branding.